Blackstop is an e-commerce business founded by Ignatius Donford, a young and determined individual. The company was started in January 2020 with a passion for pop music. The founder wanted to create a music merchandise store that would offer designs of various popular pop stars and reach out to die-hard fans like himself.

Blackstop strives to bring all merchandise of major pop stars to fans in India, at a nominal price with no compromise on product quality. The company's mission is to serve pop star fans in India by providing them with international standard products and designs at an affordable price. The vision of Blackstop is to become an international brand and have top pop stars recommend Blackstop products as their official merchandise.